Usman Ahmed · AI automation & business systems

I makebusinesses runthemselves.

I turn a team's pains and ideas into working systems: AI workflows, CRM automations, integrations and reporting. The result: a lead or a booking becomes a contract, a payment and a report on its own. HIPAA-compliant acupuncture, hotels, rentals, real estate, cleaning, mortgage compliance, ministries.

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$20M+booking revenue tracked
234,000+automated site tests a year
23platforms wired together
8+years building systems

Someone finds you.

Custom-coded websites, Lovable builds, WordPress, Webflow and Squarespace, built to be found and to convert. Visitors arrive from Google and from social platforms like Instagram and Facebook, and GTM + GA4 records every visit and the source it came from.

Custom codeLovableWordPressWebflowGoogleInstagramFacebookGTM + GA4
arroyopinion.com
swinn.com
kokopelliinnsedona.com
pastoralcareaz.com

They book, or they ask.

Commission-free direct booking on IGMS, OwnerRez and Cloudbeds, patient booking on Jane App, IDX listings for real estate. A lead funnel for every service. Whatever the visitor wants, there is one clear next step.

IGMSOwnerRezCloudbedsJane AppIDXLead funnels

The system takes over.

GoHighLevel becomes the hub. The moment a booking lands, follow-ups, reminders, newsletters and updates go out on their own, with opt-in consent, one-click opt-out and HIPAA-minded messages where patient data is involved.

GoHighLevelFollow-upsRemindersNewslettersConsent & opt-out

The owner sees the numbers.

Every client can have their own custom dashboard: Meta Ads, Google Ads, GA4, CRM email, revenue and any custom source in one view, refreshed automatically every morning. Automated tests check every day that the book button still works.

GA4Google AdsMeta AdsCRMRevenueCustom sources
What I can build for you

Pick the problem. I'll automate it.

AI workflows your team uses daily

Agents, multi-step prompt workflows and Claude or ChatGPT automations, wired into your CRM and tools through webhooks and APIs.

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Lead funnels that follow up for you

Every enquiry lands in the right pipeline with instant SMS, email and call follow-up, whether it's a home seller, a cleaning quote or a B2B consultation.

Seen in

Your tools, finally connected

n8n, Make, Zapier or custom APIs between your CRM, payments and the apps you already use, so nobody copies data by hand.

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A dashboard that shows what's working

Your own custom dashboard: ads, analytics, CRM and revenue side by side in SQL, refreshed automatically.

Seen in

Bookings that run themselves

Booking on your own site, then confirmations, reminders, contracts, payments and refund rules handled automatically.

Seen in

Systems that never quietly break

Automated tests on booking and contact flows, with alerts before a customer ever notices something's wrong.

Seen in
Book a free callTell me what you do by hand today.
How I work

From problem to shipped, measured system.

  1. 01

    Intake

    Every pain or idea goes on one prioritized backlog with an owner, dependencies and a success measure.

  2. 02

    Research

    I talk to the people who do the work, map the workflow step by step, and find the data it needs and where that data lives.

  3. 03

    Scope

    I write down what “done” means before anything is built, so everyone agrees on the result.

  4. 04

    Build or spec

    If Claude, ChatGPT, GoHighLevel, n8n or Make can do it, I build it. If it needs an engineer, I write a clear spec and stay accountable for the outcome.

  5. 05

    Launch

    QA, documentation and training for the team that will use it, so it actually gets adopted.

  6. 06

    Measure

    A number on a dashboard tells us whether it worked, and what to fix next.

Case studies · scroll → · tap any card

The work, live.

Real client sites and the automation behind each one. Open a card to see the problem, what I built, and what the same setup would do for your business.

Custom dashboard
Reporting · data pipeline

Lumos Reporting Dashboard

A custom reporting platform: ads, GA4, CRM and revenue in one place, refreshed daily.

  1. Ads + GA4 + CRM
  2. Workers
  3. Supabase
  4. Dashboard
View case study
Grace Family Acupuncture logo
Healthcare · acupuncture clinic

Grace Family Acupuncture

An Overland Park, KS clinic: new website, online booking and appointment reminders.

  1. Visitor
  2. Book Now
  3. Jane App
  4. Reminder
View case study
Memoray Stays logo
Vacation rentals · direct booking

Memoray Stays

Commission-free booking that confirms, contracts and charges guests on its own.

  1. Guest books
  2. IGMS sync
  3. GHL contract
  4. Stripe paid
View case study
Bini, a personal AI voice agent logo
AI agent · daily use

Bini, a personal AI voice agent

A Claude-powered voice agent on my PC, phone and watch, reachable securely from anywhere.

  1. Voice
  2. Captions
  3. Claude
  4. Action
View case study
Orlando Epic Rentals logo
Luxury estates · direct booking

Orlando Epic Rentals

Two book-direct brands for giant group estates, with the whole booking automated.

  1. Guest books
  2. OwnerRez
  3. GHL contract
  4. Stripe paid
View case study
Boutique Properties Group logo
Real estate · lead engine

Boutique Properties Group

Houston brokerage: IDX listings, a funnel per service and custom CRM integrations.

  1. IDX search
  2. Lead funnel
  3. GoHighLevel
  4. Agent follow-up
View case study
Vivo Hospitality logo
Luxury villas · property management

Vivo Hospitality

Luxury villas in the Caribbean and South Florida, booked direct on OwnerRez + GHL.

  1. Guest books
  2. OwnerRez
  3. GoHighLevel
  4. Stripe paid
View case study
Strategic Compliance Partners logo
Mortgage compliance · B2B

Strategic Compliance Partners

B2B mortgage compliance firm: paid search into one clear action, a free evaluation.

  1. Google Ads
  2. Landing page
  3. Free evaluation
  4. Reporting
View case study
CleanNet Canada logo
Cleaning services · local lead gen

CleanNet Canada

Commercial cleaning across Quebec and Ontario, built to turn searches into estimates.

  1. Local search
  2. Service page
  3. Free estimate
  4. Follow-up
View case study
The Global Hospitality Collective logo
Education · events · products

The Global Hospitality Collective

Certification, education and the STR Hospitality Summit, sold and followed up in GHL.

  1. Visitor
  2. Tickets
  3. Checkout
  4. GHL emails
View case study
Hotel Boreal logo
Hotel · pre-opening

Hotel Boreal

A 21-room hotel in an 1896 building, taking reservation requests before it opens.

  1. Visitor
  2. Reserve dates
  3. GoHighLevel
  4. Confirmation
View case study
Pastoral Care Associates logo
Ministry · courses · donations

Pastoral Care Associates

A Chandler, AZ chaplaincy ministry with courses, events, donations and a store.

  1. Visitor
  2. Course · event
  3. Donate · book
  4. Follow-up
View case study

Your business could be next.

Book a call →
Industries

Not just hotels.

  • Hotels & vacation rentalsIGMS · OwnerRez · Cloudbeds
  • Real estateIDX · lead funnels · GHL
  • Healthcare · acupunctureJane App booking · HIPAA-minded reminders
  • Cleaning serviceslocal lead gen · tracking
  • Mortgage complianceGoogle Ads · funnels · reporting
  • Ministry & eventscourses · tickets · products
  • Custom dashboardsads · GA4 · CRM · revenue in one view
Hotel portfolio

The Sedona Six.

Six independent Sedona hotels on four platforms, each with booking, tracking and reporting set up end to end.

Dreamcatcher Inndreamcatcherinnsedona.com ↗Duda · Cloudbeds
Wildflower Innwildflowerinnsedona.com ↗Duda · Cloudbeds
Southwest Innswinn.com ↗Duda · Cloudbeds
GreenTree Inngreentreesedona.com ↗WordPress · Cloudbeds
Kokopelli Innkokopelliinnsedona.com ↗WordPress → Astro
Arroyo Pinionarroyopinion.com ↗Webflow
Stack

Full-stack, plus everything in between.

GoHighLevelHubSpotIGMSOwnerRezCloudbedsIDXStripeGA4Google Tag ManagerChecklyWebflowShopifySquarespaceJane AppLovableHostawayn8nMake.comZapierGoHighLevelHubSpotIGMSOwnerRezCloudbedsIDXStripeGA4Google Tag ManagerChecklyWebflowShopifySquarespaceJane AppLovableHostawayn8nMake.comZapier
ClaudeClaude CodeChatGPTSQL · PostgreSQLREST APIs & webhooksSalesforceJiraReact NativeReactNext.jsTypeScriptPythonDjangoAndroid StudioXcodeWordPressCloudflare WorkersSupabaseAPI designClaudeClaude CodeChatGPTSQL · PostgreSQLREST APIs & webhooksSalesforceJiraReact NativeReactNext.jsTypeScriptPythonDjangoAndroid StudioXcodeWordPressCloudflare WorkersSupabaseAPI design
Work with me

Let's automate it.

Tell me what your team still does by hand. On a short call I'll map what can run on its own.

Pick a time on my calendar ↗
Usman · business automation developerLahore, Pakistan · working worldwide